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Pharmanex
Success Guide for Health Professionals
Health professionals
on the leading edge of wellness promotion, anti-aging, and disease
prevention are embracing an exciting, new award-winning technology.
Learn more about how this breakthrough device, combined with scientifically
validated wellness solutions, allows you to expand on the care
you can deliver to patients/clients while generously boosting
your bottom line.
“The
doctor of the future will offer no medicine,
but will interest his patient in the care of the human frame,
and in the cause and prevention of disease.”
~ Thomas Edison
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What is Pharmanex?
An innovator in the health and nutrition category, Pharmanex®
is a division of Nu Skin Enterprises™ (NSE). Publicly traded
on the New York Stock Exchange under the symbol "NUS,"
NSE is one of the largest direct-selling companies in the world.
This 23-year-old company currently has a global consumer base
in 46 international markets generating annual sales of over $1
billion and growing rapidly.
Pharmanex
takes a pharmaceutical-like approach to the research and development
of natural dietary supplements and nutritional systems. In addition
to 130 on-staff scientists at Pharmanex facilities in Utah, Shanghai
and Beijing, and advisory relationships with 150 leading academic
and research institutions around the world—including Harvard,
Stanford, UCLA, Columbia, Purdue, Peking University Health Science
Center, Shanghai Medical University, and Peking University—the
Pharmanex Scientific Advisory Board features a collaboration of
more than 20 highly distinguished scientific advisors from top
research and academic institutions across the globe.
How
does Pharmanex differ from other nutrition R & D companies?
The combination of on-staff scientists from 11 different disciplines,
leading research centers, and a world-class Scientific Advisory
Board comprises the most extraordinary group of scientists ever
assembled by a nutritional company. This diverse network promotes
innovative discovery through every stage of the development process,
resulting in the finest nutritional products in the industry.
Discerning health professionals appreciate the Pharmanex focus
on leading edge, science-based product research and development.
Learn more at www.pharmanex.com.
What
is the Pharmanex BioPhotonic Scanner?
Years
of research and diligent effort on the part of numerous world-renowned
physicists and engineers have produced a significant breakthrough
in the science and measurement of your health—the first
antioxidant-scanning device. Developed at a major research university,
the Pharmanex BioPhotonic Scanner is the world's first measurement
tool that uses laser technology to provide a quick, non-invasive
assessment of the overall antioxidant activity in your body.
The BioPhotonic Scanner technology is based on an optical method
for measuring the cells in your body, known as Resonance Raman
Spectroscopy. This Nobel Prize-winning science has been used for
over 70 years in research laboratories around the world.
The most recent
application is in determining the antioxidant levels in human
tissue. Raman Spectroscopy was originally validated when the Nobel
Peace Prize was awarded to Sir C.V. Raman for its discovery in
1930. Since then, the use of Raman Spectroscopy for the assessment
of antioxidants in human tissue has been validated by at least
eight peer-reviewed studies conducted by third-party entities
unrelated to Pharmanex (Bernstein, 1998, 2002; Ermakov,
2004a, 2004b; Gellerman, 2002, 2004; Hata, 2000, Zhao, 2003).
Raman Spectroscopy is an established detection method with over
4,400 medical journal articles attesting to its credit. Today,
the BioPhotonic Scanner is funded and supported by the National
Science Foundation.
How
does the BioPhotonic Scanner work?
The scanner measures antioxidant nutrients in human tissue at
the skin surface using optical signals. These signals identify
their unique molecular structure, which enables them to be measured
without interference by other molecules in the body. By simply
placing the palm of your hand in front of a low-energy, blue-light
laser, in less than 3 minutes you will have a reading of your
antioxidant profile, or your “Body Defense Score.”
This advancement of biophotonic laser technology enables us to
gather information at the “site of action” in living
tissue—the actual location in the body where the interaction
between antioxidants and free radicals occurs.
What other validation has this technology
received?
In
June 2005, the Pharmanex BioPhotonic Scanner won a top honor in
the 2005 American Business Award or “Stevie Award,”
known as "the business world's own Oscar Awards" by
The New York Post. NSE was recognized as “The Most Innovative
Company of 2005” for the BioPhotonic Scanner, being awarded
over finalists including Oracle Corporation and PACCAR Inc. The
BioPhotonic Scanner continues to receive positive media attention
and recognition for its outstanding contributions to the world
of science and nutrition.
The Pharmanex
BioPhotonic Scanner has been acknowledged by experts in many scientific
arenas for its accuracy and efficacy in determining nutritional
status. Pharmanex scientists have presented the science behind
this extraordinary technology at numerous scientific meetings
worldwide, including the New York Academy of Sciences in 2003,
the Oxygen Club of California in Santa Barbara, California and
Cadiz, Spain in 2003 and 2004, and the Federation of American
Societies for Experimental Biology meetings in San Diego and Washington,
D.C. in 2003 and 2004.
How
can the BioPhotonic Scanner give you a powerful competitive edge?
To quickly, safely, and non-invasively assess your entire antioxidant
network is nothing short of disruptive technology. Anyone can
now determine the nutritional quality of their diets and the efficacy
of their nutritional supplements within minutes. Pharmanex is
the exclusive global owner of the patented BioPhotonic Scanner
technology and is committed to improving world health with this
powerful tool. Your access to this technology can truly differentiate
your practice with an innovative edge that your patients will
appreciate.
What
are the Pharmanex products and why are they unique?
All of the Pharmanex products are distinguished by their scientific
foundation. Once selected, the ingredients are subjected to a
stringent, scientific analysis known as the 6S® Quality Process.
This patented manufacturing process—based on selection,
sourcing, structure, standardization, safety, and substantiation—enables
Pharmanex to assume a leadership role in quality and efficacy.
Moreover, Pharmanex consistently meets or exceeds the Good Manufacturing
Practices (GMP) standards set by the FDA.
The Pharmanex
LifePak® family of micronutrient formulas is designed to meet
the diverse needs of every individual, delivering optimal levels
of vitamins, minerals, other key nutrients and a powerful arsenal
of antioxidants. Lifepak nano, the newest innovation in the LifePak
family, offers extraordinary anti-aging benefits. This highly
researched dietary supplement has over 200,000 published studies
on the key antioxidants it offers, and nearly 800,000 published
studies on its comprehensive ingredients. With advanced bioavailabilty
through a special nano-encapsulation process, and a myriad of
special additions like resveratrol, CoQ10, Alpha Lipoic Acid,
Astaxanthin and more, lifePak nano is truly unique among dietary
supplements.
There is a
LifePak formula for everyone: from those seeking the ultimate
in anti-aging nutritional support, to athletes, to expectant mothers.
Pharmanex also offers a broad array of other outstanding products
that work as targeted solutions in conjunction with LifePak and/or
g3™. G3—the antioxidant-dense, super fruit juice that
leads the functional juice beverage market in solid scientific
backing—offers an incomparable flavor, substantial health
benefits, and measurable results.
Not only are
these outstanding products backed by numerous studies, they can
be validated scientifically in your own body with the award-winning
BioPhotonic Scanner technology. Once you begin taking LifePak,
you are guaranteed to experience measurable benefits within 60
days or your money back. The g3 juice alone will increase your
score in 90 days or the same full refund stands. For more information
on the scanner-certified LifePak and g3 products, and a full listing
of other Pharmanex wellness solutions, view: www.pharmanexusa.com.
Which
health professionals could benefit from this program?
- Medical
doctors
- Chiropractors
- Ophthalmologists/Optometrists
- Dentists
- Physical
Therapists
- Acupuncturists
- Nutritionists
- Massage
Therapists
- Estheticians
- Personal
Trainers
- Virtually
all other health, fitness and beauty professionals
How
would this program benefit my patients and clients?
While this program can substantially boost the bottom line for
any health-related business or practice, the real winners would
also be the patients seeking enhanced health and wellness. Often
confused by the conflicting messages and hype in both the media
and the marketplace, patients tend to look to their health care
practitioner as a valid authority. This program further strengthens
your credibility by allowing you to offer patients a science-based
measurement of their nutrition and immune health.
Your access
to the BioPhotonic Scanner enables you to offer your patients
the most accurate, reliable biomarker of their overall antioxidant
health status available. This will raise their awareness of the
need to improve their diet and upgrade their supplement regimen
to optimize their health. You are then positioned to offer them
exceptionally high-quality nutritional formulas with LifePak and/or
g3—at a sub-wholesale
cost with their monthly subscription—delivered directly
to their doorstep. Moreover, you'll be paid to offer them free
re-scans every 30 days that they are on the program.
What
if I am already selling nutritional supplements in my practice?
If you have already made an effort to incorporate nutrition solutions
into your practice, congratulations. As a trusted resource for
your patients, you will want to recommend the best health supplements
available. A fair appraisal of the Pharmanex family of wellness
solutions and the science behind them is sure to impress, even
without the scanner technology to prove their efficacy. However,
embarking on the program yourself and experiencing the benefits
firsthand will truly build your conviction. If you agree that
the products are outstanding and you can appreciate the generous
recurring income this program can provide, you owe it to yourself
to implement the scanner into your practice or business.
What
if my patients have no interest in nutrition or supplements?
Though many people don’t choose to make their health a top
priority, there is a very large percentage of those that do. These
individuals are proactively investing in the most effective wellness
services, information and product solutions available today. This
dynamic is driving the next trillion-dollar industry—wellness—and
health professionals are playing a key role. You can be among
the leaders offering validity, efficacy, and measurable health
benefits with the scanner program.
What
if I am using other health testing methods?
There are many health biomarkers and testing methods, with most
having value in raising patient consciousness about different
aspects of health while motivating people to take action where
necessary. Good examples are cholesterol and blood pressure testing;
if we learn that our levels of either are too high, we know we
need to take steps to address the problem. The Pharmanex BioScan
Program serves the same function, providing a key biomarker—overall
antioxidant status—which is increasingly important as most
people have little idea about their nutritional health, or whether
their vitamin/mineral supplements are actually working for them.
The BioScan
Program has revealed over the past several years what many health
professionals already know: most people fail to achieve optimal
health and wellness through diet alone, which is clearly apparent
by the less than optimal antioxidant scores recorded to date.
The good news for health professionals is that along with your
primary practice offerings, you can also help patients optimize
their health with enhanced nutrient intake in the form of LifePak
and/or g3, while tracking patient progress over time. Your commitment
to monitoring their health displays a caring dedication that they
will recognize, and will likely boost your client base with increasingly
loyal patrons.
How
exactly does the BioScan program work?
The program is simple. Patients are scanned to get their Body
Defense Score, and invited to take the Pharmanex Challenge, which
means trying the Pharmanex LifePak full-spectrum nutritional formula
for 60 days or g3 for 90 days, at which time they’re re-scanned.
If their score does not improve measurably, they get a full refund.
If you, as a health-care professional, personally recommend one
of the Pharmanex LifePak formulas and/or g3, your patients or
clients are far more likely to embrace the program. This is so
important that NSE partners are required to personally consume
the Pharmanex LifePak and/or g3 products to qualify for their
commission checks.
How
could this program benefit my practice financially?
In incorporating the BioScan program, you stand to benefit in
a number of ways:
New
Patient Acquisition
Many practitioners find they attract new patients when they implement
this program, starting with their first scanning event. This is
a result of word of mouth from staff, a letter to patients, marketing
flyers, Web site briefs, networking, and current patients inviting
friends and family, among other strategies.
Patient
Recall
You may have existing patients who are overdue for a visit. With
this program, you have a fresh offering to recall them to your
practice. When your patients take the Pharmanex Challenge and
embark on the program, NSE will pay you to re-scan them every
30 days. Unlike patient recall systems you have to pay for, NSE
actually pays you to bring your patients back through the door.
Patient
Retention
Many patients participating in this program at your office will
feel they are getting special service, which can help solidify
their connection to you. Moreover, with the 30-day follow-up scans,
patients will feel more engaged with your practice, keeping them
coming back. Then, even if they lapse on their visits for your
primary service, they are still your ongoing customers with the
BioScan program and, as such, represent a source of income for
you each month, whether you treat them or not.
Patient
Compliance
This is an area that can be challenging for many health professionals.
If you do recommend a product, patients may not take it consistently.
The difference with the BioScan program is that obtaining their
score every 30 days is a real incentive for patients. They will
tend to be motivated to raise their initial number—especially
with your encouragement—continuing on the products to further
increase and then maintain their elevated score. It is rewarding
to share the patient’s excitement and pride when their efforts
pay off measurably. Additionally, as scores increase and patients
feel better, they are likely to improve their health in other
areas, like upgrading their diets and exercising more, especially
as they often experience enhanced energy after a month or two
on the program.
Ongoing
Income
The financial aspect of this program can be an extremely lucrative
one for you. Quite simply, the Pharmanex BioScan program is an
income-generating asset, and can, over the course of just one
year, substantially boost your bottom line, adding tens of thousands
of dollars in recurring income, depending on the number of scans
conducted. To better understand this, you can access the Scanner
Income Projection spreadsheet at www.scannerintro.com. Your Pharmanex
representative can explain how this spreadsheet works and make
it relevant for your practice.
What
will my start up investment be and what does it include?
The basic $1,250 Starter Kit includes an array of products, educational
materials and marketing tools that will help you get up and running.
This kit—valued at $2,000—includes access to your
Pharmanex representative’s scanner, as needed, and puts
you into qualification for your own scanner.
The Health
Professionals Kit—recommended for those with a large number
of patients or clients—consists of a more comprehensive
set of products that you can offer immediately to recoup your
investment, as well as high-quality marketing and educational
materials. Most importantly, this $5,500 package enables you to
acquire your own scanner and integrate it into your practice right
away.
Unlike the
30-day, money-back guarantee many companies offer, Pharmanex provides
a 90% refund on all unused product for an entire year for each
of these packages. Additionally—at no further cost—you
will have access to a partner who is committed to helping you
establish a successful program, rapidly building a profitable
asset for your business or practice.
What
tools, training and support can I expect?
There is a superb training system for health care professionals
already in place that includes tools, materials, resources, references
and a step-by-step guide to successfully launching your program.
You can learn more at: www.hcptraining.com. Your representative
will provide you with a comprehensive program manual, help support
you with staff training, and assist you with your initial scanning
event. The great news is that once implemented, the program does
not require a large time investment for the health professional.
How
will I engage my staff in this program?
Ideally, after the first few events, you will be able to utilize
your staff to conduct ongoing initial scans and follow-up testing,
as well as administrative functions like sending out letters,
handling the simple forms, and calling in new patient orders.
An additional bonus is that your staff can benefit personally.
For one thing, this program adds a fresh energy to the office.
Staff will enjoy getting scanned and often become enthusiastic
when they see their own scores increase.
They will
also feel like they have a direct effect on the welfare of your
patients when they are scanning and seeing great results. Especially
attractive are the financial incentives for them. We can guide
you to the best way to reward your staff that makes sound financial
sense to you as well. Ask your Pharmanex representative for further
details and get started today.
Additional
resources
The following Web sites can offer more information and details
about Pharmanex, the BioPhotonic Scanner, the Pharmanex wellness
solutions, and implementing the BioScan program into your practice
or business:
"Scientists
now believe that free radicals are key factors in nearly
every known disease, from heart disease to arthritis to cancer
to cataracts.
In fact, free radicals are a major culprit in the aging process
itself.
By controlling free radicals, antioxidants can make the difference
between life and death, as well as influencing how fast and how
well we age."
~ Dr. Lester Packer ~
Head
of Packer Laboratory
Department of Molecular and Cell Biology
University of California at Berkeley
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